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Social Media Management 101

Social media management is the process of creating, scheduling, analysing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation. (tech.co)


Social media strategy is concerned with the use of social media platforms to build awareness, generate leads and sales. Social media management is a practice that supports your digital marketing and social media strategies.



It's an important part of running an effective social media strategy because it explains how your brand will participate (think content publishing, rules of engagement with customers etc.) on social media platforms to generate results. (influencermarketinghub.com)


Before your account manager can launch your social media campaign, they need to develop your strategy. In most cases, they'll focus on building a strategy for each platform due to the different roles and uses of Twitter, LinkedIn, Facebook, and other social media platforms. (webfx.com)


You can use tools, services, and social media managers to oversee your social media management. (webfx.com)


A social media manager, whether working as a consultant, in-house employee, or team member at a social media agency, is a skilled professional at social media marketing , advertising, and management. They help achieve your goals for social media, like growing your following or social media revenue. (webfx.com)



FACEBOOK

With more than one billion daily users , Facebook is a massive social media network. That's why agencies that offer social media management services will not only specialize on Facebook but also recommend it due to its audience variety.


Learn more about Facebook for social media marketing:


Demographics:


Facebook offers access to several demographics, from seniors and youth to men and women. Plus, more than 50 percent of adults


In the U.S. use Facebook multiple times a day, which lets you connect with varying segments of your target audience.


Uses:


From a social media management perspective, Facebook is useful for building relationships with existing and future customers. It can also help build brand loyalty, which can encourage future purchases.


Perks:


A massive perk about Facebook is that it features a wide variety of ads and content formats, from photos to videos to text. Even better, for more than 40 percent of business-to-business (B2B) marketers, it's led to new clients.


No matter your industry or goals, expect to use Facebook in your social media strategy.


Source: (webfx.com)


TWITTER

With 330 million users, Twitter doesn't offer the same reach as Facebook. It does, however, provide your business access to a group of users that engage with brands daily. Depending on your target audience, that's an advantage.


Learn more about Twitter for social media marketing:


Demographics:


Have a Twitter account, but the social media platform provides competitive access to users between the ages of 18 to 29 40 percent of Twitter users are from this age group. They're also active on the platform multiple times a day.


Uses:


Unlike Facebook, Twitter focuses more on news It also emphasizes two-way conversations between users, whether they're a brand or consumer. If you're looking to engage with your target audience, Twitter is a good option.


Perks:


One advantage of Twitter is its users they're active and happy to engage with other users. Twitter also features a specific audience, which is helpful if people between the ages of 18 to 29 are in your target market.


Twitter isn't for every company, but it does offer value to those in certain sectors.


Source: (webfx.com)


INSTAGRAM

With more than one billion active users each month, Instagram is becoming a new standard for social media management services. Its focus on images, as well as videos, encourages companies to come up with creative ways to capture and engage their audiences.


Demographics:


Instagram is a prime platform for connecting with users between the ages of 18 to 29, as well as 30 to 49. Between 18 and 29 use Instagram for users between 30 and 49, the number is around 40 percent.


Uses:


Like Facebook, Instagram is useful for establishing a relationship with consumers, as well as engaging them. Depending on your industry, you can also use Instagram to generate new leads. That's why retail, entertainment, and beauty businesses often use the platform.


Perks:


A benefit of Instagram is that users love to use the platform. That's why 60 percent check-in multiple times a day, which increases the chance that users will not only see your posts but also interact with them.


For certain markets, Instagram is a must-have platform in your social media strategy.


Source: (webfx.com)


LINKEDIN

As the biggest professional social network in the world, LinkedIn offers access to more than 550 million users. That's why it's an ideal platform for businesses looking to recruit candidates, as well as establish themselves as an industry leader.


Demographics:


LinkedIn is a popular platform among college graduates, which is why 50 percent of graduates maintain a LinkedIn profile. Even better, 90 percent of LinkedIn users are also on Facebook, which is helpful if your strategy focuses on both platforms.


Uses:


Like Twitter, LinkedIn is useful for sharing news-related materials, such as company announcements or industry-specific news. It can also assist in developing relationships with other companies, plus building your reputation via content marketing


Perks:


LinkedIn offers a few benefits for businesses, especially B2B operations. For B2B leads from social media, 80 percent come from LinkedIn. That's why more than 60 percent of marketers find it's the most effective platform for their business.


Depending on your goals, market, and operations, LinkedIn could offer several advantages.


Source: (webfx.com)


YOUTUBE

With more than one billion users , YouTube offers access to more than 70 percent of adults in the U.S. In response, businesses are doing more with their YouTube accounts, from creating how-to videos to showcasing behind-the-scenes material.


Demographics:


Like Facebook, YouTube features a wide range of users, from 18 to 65 and older. Even 40 percent of people 65 and older watch YouTube, while almost 68 percent of 50- to 64-year-olds visit the platform.


Uses:


With YouTube, your company can provide users with informational content. A few examples include how-to videos on your products, as well as explainer videos related to your industry or services. These can increase user brand awareness, as well as lead to conversions.


Perks:


A notable benefit of YouTube is that it converts more than any other social media platform even Facebook. That can lead to big gains for your company, especially if you're offering a high-priced product.


While more time-intensive than other social media outlets, YouTube is worth the investment.


Source: (webfx.com)


PINTEREST

Pinterest features more than 200 million users , providing companies with a strong visual focus, such as cabinet manufacturers, clothing stores, and flower shops, the chance to connect with people in their target audience.


Demographics:


This social media platform features a strong female audience, with more than 40 percent of women and only 16 percent of men using Pinterest. Users between the ages of 18 to 49 also dominate the platform.


Uses:


Pinterest is excellent for showcasing your product in a non-promotional way. For example, you can highlight the uses and features of your goods. You can even connect with influencers to promote your products further.


Perks:


One perk of Pinterest is that users rely on it to plan for future purchases, with one study discovering that more than 85 percent of millennials use it for that purpose. As a result, you're connecting with consumers already planning to buy.


Depending on your audience, Pinterest is an asset to your social media management services.


If you're excited about getting started with social media, you can make the experience (and your productivity) even better with social media management tools. These paid and unpaid tools can help you schedule content, respond to comments, and more.


A few of the best social media management tools include:


A paid tool, Buffer can help you manage social accounts, establish a posting schedule, schedule social media posts, and more. Plus, it's available as a mobile app to make social media management hassle-free.


Another paid social media management tool, Hootsuite helps you manage all your social media platforms, reply to user questions and comments across channels, and monitor your social media strategy's performance via analytics.


A paid tool, CoSchedule focuses on more than managing your social media. Schedule your social media posts, as well as build content calendars, publish blog posts, and more.


Browse our complete list of recommended social media management tools to find the perfect one!


Due to the broad definition of social media management, it's natural to wonder what social media management includes. You want to know where you should focus your efforts, as well as how much time social media will require.


Usually, you can expect to focus on these nine processes:


Source: (webfx.com)



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