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Why You Should Think of Pinterest as a Search Engine


In fact, SEO on Pinterest is arguably more important than on any other social media platform. (later.com)


That's because Pinterest is a powerful visual discovery engine where content lives on and gets surfaced resurfaced over and over again for months, not minutes. (later.com)


Why You Should Think of Pinterest as a Search Engine


Pinterest to Increase Sales

Pinterest isn't a social network it's a visual discovery engine, and one of the main destinations people visit to find new ideas and inspiration.


More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it's also a powerful search engine. (neilpatel.com)


When a Pinner goes to scroll new content on the platform, they land on their Home Feed. The Home Feed shows Pins based on what you've previously searched and saved!


This algorithm allows you to see the best pins for your specific search phrase. So instead of seeing the newest pins first, you'll see the best pins first. (mainstreethost.com)


The algorithm determines the quality of the pin, rates the pin, assigns interests, and places the content in front of people who are looking for it. (mainstreethost.com)


Since Pinterest is primarily built for search and discovery, your content gets a much longer shelf-life than it would on other platforms like Instagram, Facebook, and Twitter.


It's important to think of the platform as more than just a social channel.


This is where your search-engine optimization strategy comes into play.


Although it is often lumped in with social media platforms such as Facebook and Instagram, Pinterest is actually a visual search engine . Yes, you can share images on Pinterest like you do on Instagram and Facebook, and it will refer traffic to your site. However, the way people use Pinterest and the way the algorithm delivers content is very different. (smamarketing.net)


In the last few years, Pinterest has become one of the top sources of social traffic for marketers, especially those running ecommerce sites. And that's because, unlike other social media networks, Pinterest is a visual search engine Your posts on Pinterest – aka “Pins” – live up to 1,600 times longer than on Facebook or any other platform: (bloggingwizard.com)


The guy with 2,000 followers can pull as much or even more traffic than the guy with 50,000 followers if he follows Pinterest Marketing best practices, and most importantly, he invests in Pinterest SEO. (bloggingwizard.com)


Several businesses have been able to leverage Pinterest for website traffic . Ben Silbermann, Pinterest's co-founder and CEO, had this to say about how the search engine functions We often talk about Pinterest as like a human indexing machine. Google built these crawlers that would go out, and these amazing algorithms. We give people tools that let them organize in a way that makes sense to them, and in doing that they organize in a way that makes sense to other people. (neilpatel.com)


How does Pinterest know which cars to compare? By keywords. You should include keywords in your board names, board descriptions, and in the descriptions of each photo you pin. This tells Pinterest how to categorize your pins and content. To optimize your content, start by doing keyword research. Search Pinterest for terms that correlate to your audience and industry. (neilpatel.com)


Digital Marketing SEO Social Media Can Pinterest provide value to a business's SEO marketing strategy? The short answer is absolutely, if you use it right. This is the same Pinterest that the women in your life likely used to find great recipes, cute decorating ideas, and crafts. You may find this hard to believe, but Pinterest can indeed be a useful resource to promoting your business online. (boostability.com)


Choose more descriptive image file names. When you post pictures, make sure you optimize them. Search engines crawl the text associated with pictures, so don't leave your picture with an auto-generated file name. Choose a descriptive and keyword-rich file name for your image. (boostability.com)




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