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How To Get Started With Video Marketing

The definition of video marketing is not complex. In fact, it's rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos the list goes on. (frozenfire.com)


Video has the power to engage and hold the attention of your customers like no other type of content. We can help you produce video marketing campaigns that reach your potential customers where and when they're buying. (wsiworld.com)


How To Get Started With Video Marketing

Video marketing entered the mainstream around 2010 and it wasn't until about four years later that it became truly accessible for those on smaller budgets. Today, video marketing is accessible to all businesses thanks to two major developments: The rise of online tools like Biteable, the world's simplest video maker, and the evolution of social media. (biteable.com)


According to Gary Stevens, head of research at HostingCanada.org, "retargeting our website visitors on social media has led to a 47% increase in visitor value site-wide." The granularity of video analytics on platforms like Facebook is one reason why, in 2018, 93% of businesses reported getting a new customer on social media thanks to video. (blog.hubspot.com)



Make the most of the emotive power of video by appealing to your consumers' needs and hidden desires. Scared you'll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).

When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google's search spiders to make sense of your video and understand what the content entails.


It's also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. And don't forget to avail of video sitemaps in this nifty document Google explains how to create a video sitemap with ease. (digitalmarketinginstitute.com)


Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.


Click-Through Rate: Click-through rate (CTR) is the number of times your call-to-action (CTA) is clicked divided by the number of times it's viewed. (blog.hubspot.com)


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